Talladega Rites: The Masons' bizarre NASCAR campaign

Thu, 7 Jan 2021 23:24:48 GMT

Enter NASCAR. Driver Brian Conz (who competes in NASCAR's Busch Series races) is a Mason and helped engineer this deal between his race team and the Scottish Rite. By appearing on the hood of Conz's car, the Rite will reach millions of viewers during ESPN's race coverage. (Up to 30 million impressions per race—a figure that calculates the number of people watching, and the number of times a portion of the car appears on screen.